Just Eat Takeaway.com, one of the leading players in the European food delivery market, has reached a significant milestone in the fight against plastic pollution.
Through a strategic partnership with technology company Xampla and sustainable packaging giant Huhtamaki, the platform is introducing its revolutionary, 100 percent plastic-free takeaway boxes coated with “Morro Coating” to ten new European markets. This innovation proves that safely packaging greasy and moist hot foods no longer requires environmentally damaging plastics or PFAS chemicals.
According to the official announcement published on March 12, 2026, Xampla’s world-first technology is now expanding its footprint across Europe. Following highly successful launches with the Lieferando network in Germany and Austria—a partnership that has already won multiple industry awards for sustainability and innovation—Just Eat Takeaway.com is extending the reach of this high-performance, eco-friendly packaging solution.
European Expansion: 10 New Markets Unlocked
The newly designed delivery boxes, featuring the sustainable coating, are now available to restaurant partners across the following ten European countries:
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Austria
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Belgium
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Bulgaria
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Switzerland
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Germany
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Italy
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the Netherlands
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Poland
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Slovakia
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Spain
Alexandra French, CEO of Xampla, highlighted the significance of this expansion: “For us, this expansion is about scale. We have proven Morro Coating works; now we are rolling it out across 12 European markets through one of the continent’s largest food delivery platforms.” She emphasized that Europe is moving quickly on packaging regulations, and the demand for materials that can genuinely replace plastic has never been stronger.
The Morro Coating Technology: Plant Proteins Instead of Plastic
The next-generation food delivery boxes are manufactured by Huhtamaki, a leader in sustainable packaging solutions, using sustainably sourced corrugated paper. However, the core innovation lies in the Morro Coating developed by Xampla.
This world-first coating is made entirely from natural plant proteins, produced with absolutely no chemical modification. The protective layer is specifically designed to perform flawlessly across a wide variety of foods and cuisines. It successfully maintains the box’s rigidity and heat retention, even when holding greasy or moist dishes that have traditionally been incredibly difficult to package without a plastic lining. Consequently, this solution offers the food delivery market a high-performance, plastic-free alternative to traditional takeaway boxes that are typically lined with plastic or “forever chemicals” (PFAS).
Seamless Recycling and Strict Regulatory Compliance
One of the greatest advantages of this new packaging is its perfect compatibility with existing waste management infrastructure. Unlike traditional plastic-coated paperboards, corrugated packaging treated with Morro Coating can be processed directly through established recycling streams without any need to physically separate a plastic film from the paper.
The technology is backed by rigorous, independent certifications:
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It is fully recyclable.
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It has been officially verified as “plastic-free” by the United Kingdom’s leading metrology institute, the National Physical Laboratory (NPL). Morro Coating is currently the only coating to hold this specific NPL verification.
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It is entirely compliant with the Single Use Plastic Directive (SUPD) and is officially SUPD-exempt.
According to the official statement from Just Eat Takeaway.com, supporting partners in adopting more sustainable alternatives to single-use plastics is a core component of the company’s broader efforts to address plastic pollution within the on-demand delivery industry. The company noted that it is excited to partner with innovative firms that share its vision of eliminating single-use plastic waste, making responsible choices that create tangible value for both restaurant partners and consumers continent-wide.
Official Source and Reference:
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Original Press Release (Xampla): Just Eat Takeaway expands plastic-free Morro Coating range across Europe
