Coca-Cola Hong Kong Launches Coca-Cola Recycling Academy as Survey Shows Over 80% Willingness to Recycle

Coca-Cola Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola HK, officially launched the Coca-Cola Recycling Academy on October 21, 2026. The new educational initiative is designed to make Hong Kong’s local recycling journey more visible, accessible, and relevant to everyday life. The launch follows a consumer survey of 5,492 respondents, which revealed that over 80% of consumers would be more willing to recycle plastic beverage bottles after learning that Hong Kong possesses local facilities capable of processing collected bottles into new ones.

In short: On October 21, 2026, Coca-Cola Hong Kong (represented by The Coca-Cola Company and Swire Coca-Cola HK) launched the Coca-Cola Recycling Academy educational initiative. According to a September 2026 COKE+® survey of 5,492 consumers, 69.4% try to recycle beverage containers whenever possible, while 21.7% worry recyclables end up in landfills, and 21.5% were unaware of local processing facilities. Upon learning about Hong Kong’s local bottle-to-bottle capabilities, 81.7% expressed greater willingness to recycle plastic beverage bottles. Built on three pillars, the Academy provides a free 10-hour gamified educational package for secondary schools, free public community engagement resources, and theatrical “Bottle-to-Bottle Guided Tours” at the Hong Kong Coca-Cola Museum starting November 28, 2026.

Comprehensive Overview of the Coca-Cola Recycling Academy Launch and Survey Findings

According to the official announcement released via Media OutReach Newswire on October 21, 2026, the launch ceremony of the Coca-Cola Recycling Academy brought together government representatives, community leaders, and members of the recycling and education sectors. Attendees marking the beginning of the initiative included Mr. Kenneth Cheng, JP, Deputy Director of the Environmental Protection Department (EPD); Ms. Iris Lee, General Manager, Hong Kong and Macau, The Coca-Cola Company; Ms. Caness Chan, Head of Public Affairs, Communications and Sustainability, Swire Coca-Cola HK; Mr. Alfred Weston, General Manager, New Life Plastics Limited; Mr. Jorch Wong, Founder, The Loops Hong Kong; and Mr. Toby Tai, Co-founder of Gamenoodlesoup.

The initiative connects classroom learning, community engagement, and the consumer experience of local recycling. Responding to public interest in clearer and more accessible recycling information, the Academy introduces a free interactive educational resource package for secondary schools. Through a gamified learning platform, supporting teaching materials, guided tours, and community activities, the program aims to help students and the public understand what happens after a bottle is collected, why proper recycling matters, and how individual actions can reduce packaging waste.

Corporate Commitment to Circular Economy and Local Bottle-to-Bottle Processing

Ms. Iris Lee, General Manager, Hong Kong and Macau at The Coca-Cola Company, stated at the ceremony that advancing sustainability is a continuous journey requiring collective action. Over the years, the company has worked to innovate product packaging, support the development of local recycling infrastructure, and collaborate with partners on public education to contribute to Hong Kong’s recycling system. Similar educational efforts are taking place internationally, such as the Coca-Cola PET bottle recycling campaign focused on consumer awareness.

Ms. Lee noted that in the previous year (2025), Coca-Cola Hong Kong became the first in Hong Kong to recycle plastic bottles to create new ones using its own facilities. The launch of the Coca-Cola Recycling Academy builds on this “bottle-to-bottle” milestone by helping the public see and understand what happens beyond the recycling bin. Working alongside schools, the recycling sector, and community partners, the initiative aims to make recycling easier and turn knowledge into practical, everyday action.

Ms. Lily Chu, Acting General Manager of Swire Coca-Cola HK, emphasized that Hong Kong’s First Five-Year Plan outlines the vision of building a green and liveable city while advancing the transformation of waste into resources. This direction aligns closely with Swire Coca-Cola HK’s work in promoting a circular economy and recycling education. The company continues to integrate sustainability into its packaging design and operations, and through its investment in New Life Plastics Limited, supports local infrastructure development for processing food-grade-ready plastics.

Ms. Chu added that a used bottle does not have to mark the end of the journey for resources. When bottles are properly collected, sorted, and processed, their material can have another life. Through the Academy, the company seeks to make this journey easier to understand, help people recognize the value of recyclable materials, and encourage proper recycling as a practical part of daily life to support Hong Kong’s circular economy.

Consumer Survey of 5,492 Respondents Links Transparency to Higher Recycling Rates

In September 2026, Coca-Cola Hong Kong conducted an online recycling awareness survey through COKE+®, The Coca-Cola Company’s loyalty program. A total of 5,492 consumers answered questions regarding their recycling habits, their awareness of post-collection processes, and their expectations for more transparent recycling information.

The survey documented the following quantitative findings:

• High Baseline Participation: 69.4% of respondents stated they try to recycle beverage bottles and cans whenever possible.

• Concerns Over Processing: 21.7% of respondents expressed concern that recyclables might not be properly processed and could ultimately end up in landfills.

• Awareness Gap Regarding Local Infrastructure: 21.5% were unaware that Hong Kong has facilities capable of processing collected plastic bottles into recycled plastic.

• Strong Impact of Local Capability Awareness: After learning that Hong Kong has facilities capable of processing collected plastic beverage bottles into recycled plastics materials—which are then further processed to produce new bottles locally—81.7% of respondents said they would be more willing to participate in plastic beverage bottle recycling.

• Increased Activity Among Informed Consumers: Respondents who were already aware of Hong Kong’s local plastic bottle recycling facilities were more than 20% more likely to report having increased their recycling activity over the previous year compared to respondents who were unaware of these facilities.

These findings demonstrate a direct correlation between transparent, credible information about post-collection processes and more active recycling behavior.

Three Key Pillars: School Pilot Program, Community Engagement, and Museum Guided Tours

The Coca-Cola Recycling Academy goes beyond reminding people to recycle by bringing visibility to the less familiar “second half” of the recycling journey, illustrating how proper collection, sorting, and processing work together. The program is structured around three key pillars:

1. School Pilot Program

The Academy’s school pilot program provides participating secondary schools with a free, 10-hour interactive educational resource package. The teaching content was developed and reviewed by The Loops Hong Kong, a local one-stop recycling center, based on its observations of recycling practices in Hong Kong. Digital learning content developer Gamenoodlesoup (遊戲湯麵) was commissioned to design and produce the gamified learning platform and supporting educational resources.

Through an interactive and game-based learning approach, the package helps students:

• learn how to prepare and sort recyclable materials properly;

• understand key recycling concepts;

• recognize the connection between individual choices and the wider recycling system.

Participating teachers and students will also have opportunities to visit New Life Plastics and join guided tours at the Hong Kong Coca-Cola Museum, extending the learning journey beyond the classroom.

2. Community Engagement

To expand recycling education beyond schools, the Academy will collaborate with community partners to introduce its gamified learning platform and educational resources in community settings. These resources will be made available to the public free of charge, allowing more people to explore local recycling processes in an accessible way.

3. COKE+® x Hong Kong Coca-Cola Museum “Collect Stars, Redeem a Guided Tour”

To give the public a closer look at recycling in practice, Swire Coca-Cola HK partnered with the Hong Kong Academy for Performing Arts Community Engagement Programme to present a limited-time interactive experience: the “Bottle-to-Bottle Guided Tour”.

Combining theatrical performance with an educational guided-tour format, the experience brings Coca-Cola’s history, local beverage production, and packaging journey to life at the Hong Kong Coca-Cola Museum. Through live interaction with performers, participants witness the “Bottle-to-Bottle” journey by learning how 100% locally recycled plastic (rPET) materials are used to manufacture new bottles for Coca-Cola beverage products at the plant.

The first two “Bottle-to-Bottle Guided Tours” will take place on November 28, 2026, accompanied by a special sustainability workshop. Because it is a limited-time, experience-based initiative with limited places, it is not part of the Museum’s regular tour offering, though additional sessions will be introduced periodically.

Details of the First COKE+® x Hong Kong Coca-Cola Museum “Bottle-to-Bottle Guided Tour”:

• Date: November 28, 2026 (Saturday)

• Session Times: 10:30 am and 1:00 pm

• Capacity: 30 participants per session

• Redemption Requirement: 5,000 Reward Stars via the COKE+® app, with a maximum of two participants per member

• Registration: Opens October 28, 2026, on a first-come, first-served basis through the COKE+® app.

Frequently Asked Questions (FAQ)

What is the Coca-Cola Recycling Academy and when was it launched?

The Coca-Cola Recycling Academy is an educational initiative launched on October 21, 2026, by Coca-Cola Hong Kong (represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola HK) to make Hong Kong’s local plastic bottle recycling journey more visible, accessible, and relevant to students and the public.

What were the key findings of Coca-Cola Hong Kong’s September 2026 recycling survey?

Conducted via the COKE+® loyalty program with 5,492 consumers, the survey found that 69.4% try to recycle bottles and cans whenever possible, 21.7% worry recyclables end up in landfills, and 21.5% were unaware of local plastic processing facilities. After learning about Hong Kong’s local bottle-to-bottle processing capabilities, 81.7% stated they would be more willing to recycle plastic beverage bottles.

Which partners developed the School Pilot Program educational package?

The free, 10-hour interactive educational resource package for secondary schools features teaching content developed and reviewed by local one-stop recycling center The Loops Hong Kong, while the gamified learning platform and supporting materials were designed and produced by digital content developer Gamenoodlesoup (遊戲湯麵).

How can the public join the Bottle-to-Bottle Guided Tour at the Hong Kong Coca-Cola Museum?

The first two theatrical “Bottle-to-Bottle Guided Tours” take place on Saturday, November 28, 2026, at 10:30 am and 1:00 pm, with a capacity of 30 participants per session. Registration opens on October 28, 2026, on a first-come, first-served basis via the COKE+® app, where members can redeem tickets for 5,000 Reward Stars (up to two participants per member).

Consistent structure, quick answers: every article is built so that both readers and AI search tools can find the key points easily. Our content is produced with the help of AI tools and reviewed by our editor.